Sunday, October 28, 2012

Samsung did not copy me - Apple style

UPDATE: The UK court directed Apple to replace the notice with another one. Apple has since done so.

Apple is bringing innovation to the next level.

As required by a UK judge, Apple posted a notice on its website stating that Samsung's tablets did not copy their iPad.

No one would want to do that, but when you are forced to, you must make the most out of it by being ultra innovative.

First of all, this is a screenshot of Apple's UK website where you can find their notice:



Maybe a close-up:


As you can see, the link read "Samsung/Apple UK judgement". It was not "Sammy did not copy Apple".

The innovation did not stop here. 

In the actual notice itself, Apple acknowledged that a UK court has found that Samsung's tablet did not infringe Apple's design. As expected, it went on to highlight that the UK has found that Apple's design was cool but Samsung's was not as cool.

Apple then decided to deliver its sucker punch. The last paragraph of the notice read:

"However, in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design. A U.S. jury also found Samsung guilty of infringing on Apple's design and utility patents, awarding over one billion U.S. dollars in damages to Apple Inc. So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple's far more popular iPad."
Yes, while UK court found that Samsung's tablet did not copy Apple's iPad, other courts had found that Samsung, to borrow the word used by Apple, willfully copied Apple's iPad. And the iPad was more popular.

Apple deserves a meme for their innovative notice, and I duly obliged.

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